The Cost of Paint Protection Film

What is Paint Protection Film?

If you found this article you probably already know what paint protection film (PPF) is. If not, here’s a quick rundown:

Paint protection film, also known as clear bra or PPF, is an invisible adhesive-backed film that is applied over your car’s paint to protect it from rock chips, scratches and swirls. The film is often self-healing. This means that if you scratch it, the scratches will disappear with a little heat from either the sun or a heat gun. The name clear bra comes from the origin of the product, where it used to be applied only to the very front of the car — like the leather brases

These days however, the typical installation covers the entire front end. On high end cars, it is customary to protect the entire car. The material is both expensive to buy and expensive to install. That brings us to the purpose of this write-up. What’s the cost of paint protection film? How much does clear bra cost?

There are many variations in pricing for paint protection film. The price is affected by the size of the car and the amount of it that will be covered. That all said, we can establish two baseline prices to discuss that are generally in line with the industry.

So, let’s say that a typical front end clear bra that includes the front bumper, the hood, the front fenders and the side mirrors is $2,000

A Stingray with full body paint protection and Blue Angels graphics. Design and installation.

For the full body paint protection film a good average to go by would be $6,000.

Now of course, if you bought a little garage for $14,000, you’re likely not going to spend $2,000 to protect the front end. However, once you start getting beyond the $25,000 mark for a new car, it starts to make a lot more sense.

At this point in time, it seems that anybody spending less than $35,000 on a car is less inclined to spend $2,000 on protecting the front end.

There are of course exceptions. Due to the benefits of the stuff, I put it on new cars no matter the car’s price. This is typical of car enthusiasts — The average daily commuter is often not interested and is happy to live with all the rock chips. Maybe it’s because they don’t know any better.

Is the price of clear worth it?

Let’s get to the point though. Is the price of paint protection film worth it?

Absolutely! For several reasons.

First, there’s the emotional value. Buying a brand new car and seeing the front end deteriorate quickly totally hampers the enjoyment of the car. For the first 10,000 miles you’re going to feel every pebble hit on the car like if it were ripping your face off. There’s no way you can enjoy driving your new car in every condition if you are worried about rocks hitting it. It’s going to happen. Your paint will get chipped if you don’t install paint protection film.

The value this offers can’t be quantified exactly. It really depends on you. How much is this worth to you?

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